Customer journey mapping is becoming increasingly complex every year. In the early days of cloud technology and digital marketing, businesses didn’t have to craft personalized customer journeys;
The world of websites changes each year. The content, SEO techniques, coding, and design need a regular update to ensure great user experience, conversions, and search engine rankings. Search engines
User experience is a significant factor that affects traffic and revenue, whether it is a website or mobile app. If users find it hard to navigate through the website, they will use it less often and
Twenty years back, the internet was expensive and slow, and so were websites. Building a website from scratch meant weeks and months of work. There were not as many web developers as we have now, so
“Marketing is no longer about the stuff that you make, but about the stories you tell” – this Seth Godin quote is one of the basic principles of today’s branding strategies. Branding
Cloud technology has transformed all aspects of human life, from the way we spend our time to the way we learn, socialize, and interact. Innovative startups and businesses have played their part in
One of the best things about living in this era is that we have seen how this world has transformed, and we get to see more in the coming years. We started with the internet, progressed through the
“The development of full artificial intelligence could spell the end of the human race.” – It’s been only six years since Stephen Hawking, the mastermind who taught us about black holes
Around thirty years ago, websites meant pretty basic, vertically structured, text-heavy HTML pages that were not at all easy on the eye. Businesses having a website were considered ‘modern’ and
The business environment and technology are changing so fast that we don’t have enough time to analyze each development carefully. Even seemingly minute mistakes lead to failure, and seemingly