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Sales & Marketing

Are you ready to challenge the old methodologies and standards when it comes to the marketing and sales profession? It's time to challenge these professions to stop being stagnant and evolve with the times.


By: SkyDogg

The Essentials of a Successful Messaging Strategy

Jun 24, 2022

Every marketer knows the importance of a successful messaging strategy to create a loyal customer base. When presented well, it can penetrate the mind, shape perceptions, and influence people subconsciously to choose your brand over the competi . . .


By: SkyDogg

Two Things to Keep in Mind When Creating Your Brand Logo

Jun 17, 2022

A logo that stands out from the competitors is one of the primary elements of a branding strategy. It is a visual identity that radiates the company’s vision, mission, and products.Creating a logo that stands out does not take much time, b . . .


By: SkyDogg

Why Your Brand Needs a Slogan and a Tagline in 2022

Jun 09, 2022

Everyone agrees that words are so powerful, yet in the world of marketing, slogans and taglines are not the first concern for many. Yes, they are not as important as having a logo, but when someone says ‘Just do it,’ that reminds us of Nike . . .


By: SkyDogg

Branding strategies: The essentials beyond name, logo, and tagline

Jun 01, 2022

“Marketing is no longer about the stuff that you make, but about the stories you tell” - this Seth Godin quote is one of the basic principles of today’s branding strategies. Branding started from having a logo, slogan, colors, and overall . . .