Two Things to Keep in Mind When Creating Your Brand Logo

Reading time: 0 minutes | By: SkyDogg  | Feb 17, 2022

A logo that stands out from the competitors is one of the primary elements of a branding strategy. It is a visual identity that radiates the company’s vision, mission, and products.

Creating a logo that stands out does not take much time, but creating a logo that stands out and resonates with the target audience does take a lot of thinking and time. More often than not, companies overlook the fact that even seemingly minute factors significantly affect the brand-building process, and it can have a considerable impact on how the brand is perceived in the long run. Here are two things that you should keep in mind when creating a logo for your business.

Color matters

The color of your logo creates an impact on the feelings, and that color affects purchase decisions by 93%. Humans associate specific colors with certain emotions, and these emotions can persuade people to buy your product over the competitor’s products.

Studies show that red is associated with boldness, energy, and urgency, blue is associated with trustworthiness and tranquility, and black is associated with elegance and power. When creating a brand logo, consider choosing the right color representing your brand vision and personality. Businesses like Sky Methods help companies and startups develop logos and successful branding strategies that align with the vision and mission statements.

Simplicity works great

The basic idea of having a logo is to make people identify your brand and what it stands for, but at the same time, it is crucial to make it as simple as possible so that the audience grasps the logo in a second. A complicated logo is hard to remember and often not scalable to different screen sizes existing today.

Studies show that 95% of the top 100 brands use only one or two colors in their logo, which again tells us the importance of simplicity. At the same time, colored logos attract 42% more attention than similar logos in black and white.

Looking for a perfect logo for your brand? Let Sky Methods specialized logo creators and branding strategists do it for you.