Artificial Intelligence is one of the most exciting inventions of human beings. It is still in its early stages of development, and we have already found millions of applications in our lives and in the business world.

AI is basically machines that can think, learn, and improvise, and the business applications range from marketing and sales automation to data analytics and cybersecurity. Here are three ways AI is changing the business world.

Marketing and sales automation

Twenty years back, marketing meant knocking doors and talking to people in person. Today, AI-based marketing solutions like SkyIntel help businesses automate a major part of marketing. The chatbot initiates human-like conversations with website visitors and convinces them to buy the product or service. Whether the lead is closed or not, the AI learns from each conversation and makes a better conversation with the next lead.

Apart from conversational marketing, AI can also take care of sales qualification duties previously done by salespeople. Algorithms that can optimize the price and predict winning bids for online ads are also doing their part in transforming marketing and sales.

Unbreakable security

Cyber attacks are one of the worst nightmares of all businesses. No matter how hard we try, there is always a loophole somewhere. It can cost us the customers’ trust and millions of dollars in revenue. 

Artificial Intelligence is playing a major role today in finding holes in computer networks. As these algorithms keep track of even the latest loopholes and attacks, it can notify programmers about possible issues and keep cybercriminals away.  There is a lot of development going on in this field, and in the future, we may even see AI taking care of cybersecurity, finding loopholes, and fixing it all by itself.

Want to automate marketing and sales using Robots? Try SkyIntel’s conversational marketing solution today!