Small Business
It’s time that we stop believing what these big corporations are feeding us from their false advertising and cookie-cutter product offerings.
By: SkyDogg
The Essentials of a Successful Messaging Strategy
Jun 24, 2024
Every marketer knows the importance of a successful messaging strategy to create a loyal customer base. When presented well, it can penetrate the mind, shape perceptions, and influence people subconsciously to choose your brand over the competi . . .
By: SkyDogg
Two Things to Keep in Mind When Creating Your Brand Logo
Jun 17, 2024
A logo that stands out from the competitors is one of the primary elements of a branding strategy. It is a visual identity that radiates the company’s vision, mission, and products.Creating a logo that stands out does not take much time, b . . .
By: SkyDogg
Why Your Brand Needs a Slogan and a Tagline in 2024
Jun 09, 2024
Everyone agrees that words are so powerful, yet in the world of marketing, slogans and taglines are not the first concern for many. Yes, they are not as important as having a logo, but when someone says ‘Just do it,’ that reminds us of Nike . . .
By: SkyDogg
Branding strategies: The essentials beyond name, logo, and tagline
Jun 01, 2024
“Marketing is no longer about the stuff that you make, but about the stories you tell” - this Seth Godin quote is one of the basic principles of today’s branding strategies. Branding started from having a logo, slogan, colors, and overall . . .
