The internet is an ocean of information. Thousands of articles are published online every minute, and there are thousands of articles discussing the same topic - but only a few of them are read by people. The irony of the internet is that even quality content can go unnoticed if it is not optimized for search engines. On the other hand, quality content ranks well easily if a few SEO techniques are implemented.

Here are the three key ingredients of SEO content that ranks well on search engines. Each of these is equally important, and it is the perfect balance between these three that ensures the top spot on search engine result pages.

Keyword Research

Keyword research is the process of finding out the popular search terms that people type into search engines to strategically include them in the content so that it appears higher on search engine result pages. Search engines look for content with such keywords on the internet and rank them, considering over 200 factors that include site speed, backlinks, keyword density, structure, quality, etc.

Since most of the short tail keywords are hard to rank for, SEO specialists now prefer long-tail keywords. This helps them attract highly targeted traffic that can be converted easily. Businesses like Sky Methods have pioneered the art of finding easy-to-rank keywords and optimizing websites and content for search engines. They help startups and SMEs gain online visibility through SEO.

A well-organized website

Modern search engines are capable of thinking like human beings to some extent, and human beings grasp organized, structured content more easily than scattered content. The same applies to search engines. To understand what a website and the article is about, search engines look at the headings, categories, tags, keywords, etc. If your website is poorly structured, search engines will find it hard to understand it.

Also, when you have many articles on similar topics, your articles will be competing with each other for Google’s top spot if the site is not well-structured. Proper internal linking, the right use of heading tags, categories, schema markups, tags, etc., will help in solving this problem, and ranking better on search engines.

Quality content

The third ingredient of SEO content that ranks is quality content. The article should be attractive to read and should make the audience want to stay on your website while also being attractive to search engines with the right keyword density and structure.

Adding images wherever necessary, using alt tags and schema markups, making it easy to understand with bullet points and highlights, etc., are some methods to make it equally attractive to both search engines and website visitors. Google also considers the bounce rate as a ranking factor, so you must focus on keeping the visitors entertained and satisfied with your content.

Want to attract highly targeted organic traffic to your website? Let Sky Methods do it for you at an affordable price!