User experience is a significant factor that affects traffic and revenue, whether it is a website or mobile app. If users find it hard to navigate through the website, they will use it less often and will probably choose your competitor if they’re offering a better user experience.

The responsive design was introduced around ten years back, considering the user experience of smartphone users. A website with a responsive design will adapt to different screens and offer a customized experience while keeping them easily manageable for the website owners. 

However, today, as businesses like Sky Methods started offering web development services at an affordable price, more and more companies are shifting to dedicated mobile websites from responsive websites. Here are three of the most important reasons behind this.

User Experience

When using a responsive design, you may have to give up some website elements and features on the mobile version because of the screen size. All functionalities of the website will be available on the desktop version, but some elements will not be visible or usable when it comes to mobile phones.

When you have a dedicated mobile website, you build functionalities and elements, taking the benefits and limits of smartphones into account. So you have a solid foundation to build a beautiful website with all the elements you need without worrying about different screen sizes.

Speed

In the case of responsive design, all the elements are loaded irrespective of the screen size, and then the browser hides the unusable elements from the user. This is a huge disadvantage, considering that speed is one of the most prominent search engine ranking factors.

When you have a mobile website, only the necessary codes, images, and elements are served to the browser. So it will load much faster, and you can benefit from the improved rankings as well.

Flexibility

Responsive web designs align the website elements based on the screen size, and so they don’t offer much flexibility inside the elements. For example, you can decide where the call-to-action(CTA) should appear on either smartphone or the desktop but placing them on two different locations on smartphones and desktops is almost impossible.

The dedicated mobile website provides much more flexibility since it is built for mobile users. Hence you can place the CTAs, links, or ads exactly where you want them to be so that you get the maximum conversions.

Looking for a custom mobile website? Let our team of experienced developers do it for you at an affordable price. Get in touch with us now!