Marketing and lead generation are undergoing a profound shift at the beginning of this new decade. Traditional lead generation strategies and blueprints that were once named ‘perfect’ are no longer effective. Marketing is advancing and evolving with each advancement in technology.

It is essential to keep an eye on the latest advancements in different business areas. Companies should change and adapt to the latest developments in each field to stay ahead of the competitors. 

We have been analyzing lead generation trends for years, and now, we see a clear shift with the recent advancements in technology. Here are three of our most interesting findings.

Content still wins leads.

The old-fashioned method of developing blog posts, e-books, white papers, and case studies still works, and businesses generate leads from content marketing with a reasonable success rate. However, content consumers do not buy low-quality content now. They demand trusted, niche-specific content that conveys expertise.

This means that unlike the past decade, developing content on a range of related topics will not yield results as it did a few years back. Businesses will have to focus on developing highly niche-specific, knowledgeable content that provides genuine value to the readers.

A shift towards automation and artificial intelligence.

It should not be a surprise as many of the current software solutions and tools are powered by robots. What is surprising, though, is that many businesses have not yet tried to use sales and marketing robots in areas where it is proven to be highly effective. 

Lead-generating marketing robots were developed a few years back, and many businesses have automated the lead generation process using them. In 2022 and the coming years, we will see most companies adopting all robots. Ease of installation, one-to-one targeting, high conversion rate, and the ability to handle inquiries just like sales reps are some of the reasons why businesses find robots like SkyIntel appealing.

Videos to rule.

Cisco predicts that by 2022, 82% of all internet traffic will be dedicated to video content. The past three years have seen a massive jump in video content consumption, and content marketers already include videos on websites.

If your business hasn’t yet invested in video content creation, it is high time that you do. Internet speeds and data are not a problem for most people in 2022, and so people look for as much information as they can get before making a purchase decision. Video demos and reviews help prospects understand the product better, and in the coming years, the relevance of video content will only go up.

Thinking about marketing robots and automating lead generation? SkyIntel can automate sales duties as well, not just lead generation. Try it now and see for yourself!