Business blogging is a worthwhile marketing tactic that increases online visibility. Some startups and small businesses often underestimate it, but statistics show that companies that blog regularly generate 67 percent more leads and 55 percent more website visitors per month than companies that don’t. If that doesn’t sound appealing enough, maybe this will: in 2020, marketers who prioritized blogging received 13 times more ROI than companies that didn’t!

Let’s see the reasons why your business must have a blog, apart from the high ROI, website traffic, and increase in revenue.

Customers expect you to have a blog

The majority of businesses have a blog today, and customers expect every business to have a blog. When there’s something about your product that your customers want to know, something that can’t be included in the product page, they search for it on Google, with your brand name as a suffix. 

If you have a blog discussing the topics they are looking for, it will appear in the results, and the customers will be happy to visit it. But if you don’t, your competitor may be having a blog post on a similar topic that will appear in the results, making them think that your competitor addresses customer problems better. Never give them a chance to think that your competitor is better than you!

Blogs demonstrate thought leadership and authority

Being the industry leader is a dream of every business. It is not a single action but a series of actions, strategies, and decisions that make you a leader in the industry. Updating the world about the latest advancements, discussing challenges faced, and demonstrating your solutions is one of such actions, and a blog is an excellent medium to do that.

When you update your blog with well-written and thoughtful articles that address important issues faced by customers and the industry, it shows readers that you are an expert in this field, and you are using your resources and industry expertise to solve their problems. Businesses like Sky Methods have been helping startups and SMEs create and run successful blogs.

Establish trust with your customers

The customer support team gets several similar questions and queries every day. Noting down common support requests and publishing blog posts addressing those questions not only saves time for your support team but also makes customers trust you.

Customers ask their doubts about various products on different platforms like Reddit and social media. When you have a blog addressing their questions and doubts from an expert’s perspective, people will share your blog, improving your overall online visibility.

Thinking about creating a blog for your business? See how Sky Methods helps companies run successful blogs.