The world of websites changes each year. The content, SEO techniques, coding, and design need a regular update to ensure great user experience, conversions, and search engine rankings. Search engines like Google update their algorithms over a thousand times each year, so it is necessary to make relevant changes to the website from time to time.
A full website audit checks the website for any kind of issues and opportunities, ranging from its coding and security to content and SEO. No, you don’t have to do a website audit each month. An audit every year or every two years is enough to ensure that the website generates traffic, leads, and revenue to its full potential.
Website audits were expensive in the past, but today, businesses like Sky Methodsdo a full-website audit at an affordable price and present the report in a PDF file. Here are a few reasons why a full website audit can do wonders for you.
It checks for performance issues.
Speed and performance are getting much attention from search engines these days. A website that takes more than 1.5 seconds to load is considered very slow. Speed is now one of the most prominent ranking factors, and hence it is necessary to ensure that the website loads in a split second on all browsers across platforms. A website audit will tell you what exactly is slowing down the website so that you can fix it and get better search engine rankings.
It checks for SEO improvement options.
There’s a reason why all websites try to rank on the first page of search engines - the ROI is so high. You may have to spend a few dollars to do proper search engine optimization, but once your website ranks well, there’s no limit to the traffic and sales you can generate.
A website audit will check the keywords, internal links, outbound links, images, speed, and literally every factor that affects the website’s position on search engines and tell you if there’s any scope for improvement. You can plan an SEO strategy, drive more traffic to the current pages, and improve conversions by following the audit report’s suggestions.
It checks the competitors as well.
Having an eye on the competition is necessary when it comes to business. The same is necessary for websites as well. The quality of links that your competitor has, the keywords they use, and their content strategy is highly useful information, and you can build a better strategy using this information to outrank your competitors. An SEO audit will also tell you the number and quality of links, length of articles, and keywords you should use to outrank your competitor.
Haven’t done a website audit in a while? LetSky Methodsdo a website audit and prepare a detailed report that’ll help you drive more sales and traffic to your website. Get in touch with us now!