One of the best things about living in this era is that we have seen how this world has transformed, and we get to see more in the coming years. We started with the internet, progressed through the world wide web and cloud technology, and today we are stepping into the era of artificial intelligence.
Just like any other business area, marketing has also turned online in the last twenty years. It was all television advertisements at first, but now we have social media marketing, search engine marketing, content marketing, and traditional marketing methods to reach the right audience.
Let’s see how CloudTech has transformed marketing into the way it is today.
No location dependency
Gone are the days where marketing meant knocking doors and putting up billboards. Thanks to CloudTech, digital marketers from the United States or any other country can target and reach potential customers anywhere in the world in the comfort of their offices.
Almost all digital marketing platforms like Facebook and Google allow location-based targeting, providing equal opportunity for small, medium, and large businesses. This also means better visibility and growth for smaller businesses and startups, but at the same time, they’ll be competing directly with established companies.
Low costs, better outcome
The customer acquisition costs have gone down significantly in the last few years, thanks to digital marketing and cloud technology. Personalized advertisements and behavior-based targeting have helped businesses reach a specific audience who are most likely to buy the product.
The pay-as-you-go structure and PPC ads have also played a major role in bringing down the costs. In these cases, businesses pay only for the clicks received on the ads and have the flexibility to scale up and scale down as per their marketing budget, which was not there in the pre-cloud tech era.
Better customer relationships
Reaching out to a large number of customers is a one-minute task these days. With email marketing platforms and customer relationship management tools like SkyQuota,managing, and analyzing the customer relationship is a breeze.
Customers and prospects can also reach out to businesses through emails, live chat, or simply filling out a quick inquiry form. All of these have helped businesses develop big data, which in turn helps them grow and improvise over time.